Marketing and Sales

MAXIMIZE YOUR STRENGTHS, ORIENT SALES TOWARD THE RIGHT TARGETS, AND INCREASE YOUR PROFITS!

Sales and marketing guide a company’s income. Potential income must in turn be confirmed, generate profits, and grow. Marketing also guides product development, sales, and customer service. It determines how current clients can be convinced to consume more, and how a healthy level of new clients can be attained. It responds to the constant concern over investing rather than spending. And it maximizes strategic and profitable income.

 

BENEFITS

  • Clarifies marketing goals (unique market position, sales, profitability).
  • Positions the company within a context of vigorous competition and constantly changing customer needs.
  • Identifies strategic opportunities and threats in the short, medium, and long term.
  • Initiates a competitive monitoring plan.
  • Guides the use of technology and R&D work according to customer-oriented criteria.
  • Sets sales priorities by segment and distribution network.
  • Proposes an integrated monthly budget calendar by segment and activity type.

 

MAIN DELIVERABLES

  • Internal diagnosis
  • Satisfaction survey and identification of development criteria
  • Executive report on competitive monitoring
  • Identification and analysis of opportunities and threats
  • Sales goals by product/market
  • Marketing-mix strategies (products/services, price, place, promotion)
  • Strategic sales content and preferred tools
  • Monthly action plan
  • Budgets (human and financial resources)